International Resort Spa Management Essay Example

Universal Resort Spa Management Essay 1.0 Introduction The Hilton inn is an overall universal lodging, the inn network markets in the extravagance section with more than 3,800 retreats and inns around the globe. (HiltonHotelWorldwide, 2012) In 1925 Conrad N. Hilton opened the first Hilton inn, following on from his direction, duty and inspiration today, the Hilton Brand is one of the acknowledged names today proceeding from 1927 Conrad had just extended the Hilton brand to Waco, Dallas and Abilene at the time Texas best lodgings (HiltonHotelWorldwide, 2012). Around the 1940s Hilton started to spread to New York with the acquisition of the Roosevelt and Plaza Hotel the achievement lead to Hilton to get one of the principal across the nation inn bunches in the United States. We will compose a custom exposition test on International Resort Spa Management explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on International Resort Spa Management explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on International Resort Spa Management explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The accomplishments of Conrad Hilton lead him to show up on the front of Time magazine and he was additionally the primary hotelier to accomplish affirmation and during the 1960s showed up on Cover once more (HiltonHotelWorldwide, 2012) after the passing of Conrad the brand consciousness of Hilton Hotels kept on developing and present various projects for its devoted clients, the program was called Hilton HHonors, this program permitted clients to pick up part focuses and air miles focuses. In 1995 Hilton Hotel propelled its first site giving the entrance to client to make inn appointments and access exceptional offers. In today’s society the Hilton Hotel has become a worldwide achievement growing to nations around the globe. This report will fundamentally break down how the Hilton utilizes its worth chain to develop its client dependability. 2.0 Market Segmentation The procedure of Market Segmentation is characterized by Kotler (2005) â€Å"Diving a market into particular gatherings of purchasers with various necessities, qualities or conduct, who may require separate items or advertising mixes† It’s significant that the Hilton isolated their picked fragments into various gatherings of purchasers, since the Hilton is an overall there will be various purchasers who require extraordinary needs and needs. Most of the Hilton advertise is extravagance portions implying that they will require and aside from an elevated level of administration. 2.1 Demographic Segmentation The Demographic market section depends on the various components corresponding to family measure, age, sex, family life cycle and pay, this specific portion relates with the well known bases of clients needs and needs identifying with character and conduct (Kotler, 2005) the Hilton lodging fragment acknowledge in the extravagance section offering client extravagance merchandise and enterprises. 2.1.1 Income Segmentation The procedure of this portion partitions bunches into salary fragments so as to relate with items and administration advantage the particular pay gathering. The Hilton Hotel profit by a scope of lodging brands to profit specific client needs and needs. Hilton Hotels give 10 distinctive inn brands, for example, Conrad Hotels and Resorts, Hilton Hotel and Resorts, Hilton Garden Inn and Hilton Grand Vacations; they go from Luxury to standard friendliness with the scope of various brands and administrations, Hilton can offer clients to pick specific administrations which benefits their needs and needs. In capable for Hilton to extend their customer’s salary to a specific inn they should follow the financial gatherings. 2.1.2 Socio-financial gathering The strategy permits to split markets so as to go in various status gatherings, this technique will profit a job on which item and administration can be offered to which explicit client. The gatherings are spilt into 6 segments dependent on occupation at that point spoke to with the accompanying letters A, B, C1, C2, D and E. The Socio-Economic gathering characterized by Monk (1978) refered to by (Wedel and Antonio, 1999) An Upper Middle Class (High Professional) B-Middle Class (Middle Professional) C1-Lower Middle Class (Supervisor) C2-Skilled Working Class-(Junior) D-Semiskilled and Unskilled Working Class E-Person at the most minimal degree of resource (Pensioner, Widows) The Hilton as of now draws in client from status bunch A, B and C1 the Hilton offers to a greater degree a scope of excellent items and administrations to clients with a high pay and are happy to burn through cash on extravagance merchandise. The Hilton lodging brand doesn’t draw in and advertise the C2, D and E status bunches an a lot higher pay is have to remain in Hilton Hotels and to get the full understanding of the items and administrations. 3.0 Customer Loyalty Reliability plans as referred to as Loyalty programs are characterized as a path for compensating client conduct or client steadfastness and an approach to proceed with client dedication is empowering rehash business. (Lawson-Body Limayem, 2004) There are various strategies used to depict steadfastness plans including reward programs, dependability cards and point cards. It’s imperative that friendliness firms keep the harmony between their devoted and rehashed clients. So as to track faithful clients numerous organizations present steadfastness plans. Reliability plans are given to clients based as a program to look for the connection between the purchaser and the brand. Lawson-Body Limayem (2004) assess client dedication â€Å"The improvement of faithfulness includes fabricating and continuing a relationship with a client, which prompts the rehashed acquisition of items and administrations over a given time of time† 3.1 Hilton HHonors Hilton HHonors is a faithfulness plot that offers clients restrictive participation advantages and administrations. Hilton HHonors permits clients to get lodging focuses and aircraft focuses; clients will have the option to remain in more than 3,750 inns in 84 distinct nations likewise benefits clients to get inn focuses from the other Hilton brands (HHonors1Hilton, 2012).Hilton HHonors offers their individuals more elite items and administrations than ordinary client assistance benefits. Hilton HHonors benefits clients to get to restrictive administrations with the end goal for clients to have a charming and effective stay Hilton HHonors permits clients to have the administrations they may require without the problem of speaking with an individual from staff. Hilton HHonors have the advantages of Expedited Check-In. This administration benefits clients proficient checking by giving their HHonors account number this permits clients to have their charge card and room inclinations on d ocument permitting clients to check in faster than past measures(HHonors1Hilton, 2012). In this way the advantages for select administrations can change the conduct of the client knowing the administration they are accepting is profiting their needs and needs its bound to an incentive from rehash business. 3.1.1 Membership Levels The devotion from Hilton HHonors can prompt enrollment levels is especially values client benefits who routinely remain with Hilton in excess of various occasions, expands the opportunity of a higher participation status. This administration is known as an Earn Elite, these statuses increment changing the quantity of stays, point’s incentive to the client, a sensible number of focuses can an incentive to higher enrollment levels with a lot higher assistance openings including free remote, room redesigns and gym benefits (HHonors1.Hilton, 2012) Membership levels go from blue being the most minimal and precious stone being the most noteworthy. The blue participation offers clients express late registration, sped up registration and HHonors Guest Manager, which is an assistance that permits clients to make uncommon prerequisites during their remain. This blue enrollment benefits clients who need additional necessities dependent on their needs and needs. The jewel enrollment is ce nters around clients who are happy to spend more for higher caliber of administrations and items, for example, additional prizes focuses, complimentary rapid web access and official parlor access among other Hilton brands (HHonors1.Hilton, 2012) 4.0 Hilton Hotel’s Policies and Strategies Friendliness firms, for example, the Hilton plan to improve their correspondence with clients at the most noteworthy conceivable standard so as to keep their returning clients and ensuring that they can speak with the message Hilton is advertising. By following imperative arrangements and techniques the Hilton Hotel can convey to their clients offering exceptional items, administrations and encounters to clients. 4.1 Staff Training The Hilton Hotel have build up a range business preparing projects to guarantee the best and top notch client care empowering that staff will offer to their clients. The Hilton Hotel is an extravagance firm and needs to give their clients an extravagance experience while remaining at the Hilton, it’s significant that friendliness firms need the correct client desires to surpass the most elevated level of client assistance. Esprit preparing is a work advancement program which is demonstrated to develop better and fulfilled preparing for Hilton representatives (HumanResourceManagementInternationalDigest,2004). The Esprit preparing permits representatives to assess their experience and adequacy of their preparation, at that point their worker is process on to a different preparing record with incorporates evaluations, records their specialized and conduct abilities, when their 12 weeks is up workers will process onto their Esprit workshop which esteems the comprehension of the Hi lton center ethics (HumanResourceManagementInternationalDigest,2004).. When their workshop is effectively completed, the representatives become an individual from the Esprit Club. Esprit shows that workers can effectively turn out to be progressively roused and higher representative satisfaction profiting to

How to Deal with APA Citations in Your College Papers

Why is organizing so significant? It is frequently disregarded by understudies who imagine this is exhausting and superfluous: the teacher will comprehend the paper in any case. Sadly, for the individuals who are reading and fortunately for the perusers, holding fast to the arrangement is a key thing. Lets think about a model: This image shows us how unique a similar book looks relying upon its structure. Despite the fact that this article isn't a scholarly paper, yet you can outwardly get a handle on the primary reason for arranging. An exposition with sections and legitimate refering to is a lot simpler to peruse than a paper which takes after a strong sheet of content. With respect to scholarly composition, great designing advises about understudies capacities to: Stick to the principles; Rearrange the complex; Structure; Be taught; These 4 abilities are very significant for the future profession whatever it would be. What is APA? APA is a shortened form of the American Psychological Association. This style of organizing can be regularly found in the scholastic works committed to social or helpful issues. There are heaps of details of refering to different sources books, sites, papers, articles or even recordings and pictures. Each sort of the reference varies from others, so you have to find out about the most well-known of them. Additionally, a general principle for APA reference speaks to this structure: Givers. (Date). Title (Secondary Contributors). Distribution Information Along these lines, you place the creators name first, proceed with the date and include optional donors in the event that they exist. At long last, you should put distribution data. By the by, this is just a fundamental structure. To intrigue your teacher with your designing abilities you have to utilize explicit sorts of references. The most effective method to Cite a Book Books refering to isn't the equivalent as per its sort. You should realize how to function with 3 sorts of books: really a book, digital book and book found in a database. For the basic book, the layout resembles: Creator, A.A.. (Year of Publication). The title of work. Distributer City, State: Publisher. For example: Gordon, R. J. (2016). The Rise and Fall of American Growth: The U.S. Way of life since the Civil War. Princeton, New Jersey: Princeton University Press Be cautious with the text style: the title of the book ought to be emphasized. digital book refering to You are allowed to work with books on the tablet on the off chance that it appears to be increasingly helpful. These days, a few distributers bring out just electronic adaptations of writing works, so lets discover what you ought to likewise make reference to accumulating the reference list. Creator, F.M. (Year of Publication). The title of work [E-peruser Version]. Recovered from http://xxxxx or doi:xxxxx APA Example: Verbic M. (2011). Advances in Econometrics Theory and Applications. Recovered from http://www.freebookcentre.net/ You ought to compose Digital Object Identifier which is regularly utilized by library databases while referencing the book from a database. Rules of Website Citing Understudies regularly refer to sites seeing a few articles which contain some helpful data information for their scholarly papers. Truth be told, we utilize just some substance composed by a creator, not the entire source. Be that as it may, once in a while there is no creator referenced on the site. In this way, here we utilize 2 layouts: Creator, A.A.. (Year, Month Date of Publication). Title. Recovered from URL or then again Title. (Year, Month Date of Publication). Recovered from URL For example: BBC GCSE Bitesize: What is correspondence? (2017, March 17) Retrieved from http://www.bbc.co.uk/schools/gcsebitesize/business/individuals/communicationrev1.shtml Working with Periodicals Periodical could be: Scholarly diaries; Day by day, week after week or month to month magazines; Papers. Each one of those sources can be discovered on the web and in print, so the principles for their refering to are marginally extraordinary. Scholastic Sources Citing Another creators exposition, postulation or coursework can be likewise utilized as a wellspring of data for a scholarly paper. A few people get helpful data from talks or gathering papers. These papers are normally put away in databases or on explicit sites Here is a format for scholastic paper refer to taken from a database: Last, F.M. (Date distributed). Title (Doctoral exposition or bosses proposal). Recovered from database name. (Increase or Order no.) Refering to of papers from the web: Last, F.M. (Date distributed). Title (Doctoral exposition or bosses proposal). Recovered from the URL (Accession or Order no.) Lets give a model: Krishnamoorthy, S.(2017). Easing of reemergence interchanges power outage by electrostatic techniques (Doctoral paper). Recovered from https://searchworks.stanford.edu/ Different Kinds of Citations You can refer to composed sources as well as photographs, recordings or even radio stations. The principles for such information beginnings reference compare to the general APA essentials and its not muddled to see how to do it appropriately. The creators name consistently goes first, after that you should make reference to the time of discharge or distribution, the subsequent stage is a title. The last two positions are spoken to by a nation and friends which is liable for the discharge. As you see, APA reference is a basic issue. The key thing is your consideration. Be exact and thoughtful to maintain a strategic distance from botches while ordering a reference list. Likewise, dont disregard organizing rules which are associated with the remainder of your paper and add records and tables to streamline the perusing. Give graphs, pictures and infographics to weaken your content with visual components It will assist with keeping the peruser and improve the clarifications of the perplexing issues.

Ancient Summerian Mythology :: essays research papers

Research project Ancient Sumeria/Babylon      One of the numerous antiquated human advancements that should be explained is old Sumeria. Sumer was an antiquated locale in southern Mesopotamia, situated in the outrageous southeastern piece of what is presently Iraq. The place that is known for Sumer was for all intents and purposes without human inhabitants until around 5000 BC, when pilgrims moved into the marshes at the leader of the Persian Gulf and step by step spread northward up the lower Tigris-Euphrates Valley. In spite of the fact that the Sumerians as individuals vanished, their language and writing kept on affecting the religion of their replacements. Their essential monetary association and arrangement of composing cuneiform, engineering structures, and lawful practices stayed being used. â€Å"Later ages expounded upon the arithmetic and space science that the Sumerians had originated.† (Beret 113.)      Almost each culture or antiquated human progress has a flood story. For instance, in the Old Testament, there was a flood story that kept going forty days and forty evenings. In the Sumerian human progress, there is a flood story also. The rationale in the flood story in the Old Testament is like the intention in the flood story in the Sumerian culture. This intention was to rebuff the devilishness of men. The flood occurred in a city called Shurrupak. It remains on the bank of the Euphrates River. The city developed old and the divine beings that were in it developed old. The city was in a state of chaos and the god Enlil heard the commotion and he said to the god in the board, â€Å"The hullabaloo of humankind is terrible and rest is not, at this point conceivable by reason of the babel.† (Bailey 59.) The divine beings chose to eradicate humanity. â€Å"For six days and six evenings the breezes blew, downpour and storm and flood overpowered the world, whirlwi nd and flood seethed together like warring hosts.† (Bailey 57.) Even the divine beings were panicked at the flood, they fled to the most elevated paradise, the atmosphere of Anu.      In Babylonian human advancements, a divine being is liable for thinking and insight. This divine force of intelligence is Enki. Enki gets his capacity from the assets and richness of the land. The fantasy of Inanna and the divine force of knowledge starts with Inanna savoring the experience of her womanhood and wishing to test its forces. In this fantasy, Inanna goes on an excursion. Inanna embarks to visit Enki, the lord of Wisdom, who is additionally the divine force of Waters. In Sumerian, â€Å"Enki† implies the lord of the Earth.

Understanding the History Antimonial Vision of Yeats - Literature Essay Samples

More so than any other Modernist writer, William Butler Yeats’ life and work reveal themselves to be intricately connected and draw on each other in multifarious ways. What makes Yeats’ poetry achieve so much power is the conscious employment of his antinomial vision which runs through his life and his work. Therefore any analysis of these strands in his work would have to operate with the assumption that for Yeats there was no clear distinction between life and work and the many antinomies which run through them. Simply put, antinomial vision, implies a certain ability to hold opposing opinions together and we shall see in close analysis how central this vision is to his poetry. For Yeats, antinomy was the capacity to care for and withdraw simultaneously from something. Perhaps the very idea of opposing views for Yeatswould have come from his own experience itself. Yeats was famously involved in the Irish Cultural Revival and several aspects of the Irish struggle for autonomy thus firmly placing his personal, political and artistic concerns in the public arena. Generally sympathetic to the aristocratic values and art aesthetics, he also embraced the experience and wisdom of the common Irish peasantry, forming perhaps the first of the many antinomies in his life. Similarly, just as he was an active participant in the civil society he was also deeply involved in mysticism and the search for truths beyond the particularities of the political. This search to hold together contradictions and attempt to achieve unity will achieve a deeper meaning only when Yeats’ work is placed in its context. The early twentieth century in which Yeats was writing was a time of immense socio-political upheaval and witnessed the irrational destruction of the First World War which would create a sense of disillusionment with the progress of human civilization and the concomitant expression of loss and fragmentation in most Modernist art and writing. Also important is the intellectual developments which create a sense of rootlessness in the twentieth century, the prime example of which is the Darwinian undercutting of conventional Christian morality and ethos with nothing to take its place. Perhaps, Yeats’ forays into mysticism and the occult and his relentless attempt to syncretise oppositions rise out of a deep need to find meaning in life and art even as the world around it seems fragmented as never before. Yeats delves into Pl atonic thought, Kabala, Buddhism, Hinduism, Greco-Roman thought and so on to find a common thread of symbolism in his poetry which would create a holistic vision out of all the contradictions. Even in his personal life, there was an antinomy in the mentorship he received from both his father J.B. Yeats who taught him intensity and purpose in art and the need to be objective, with that of George Pollexfen who taught him mysticism and astronomy. He would learn to compromise these two diverse views showing a propensity to delve into contradictions which other poets would hesitate to. Similarly, Yeats interactions with public life in Ireland show him deeply conflicted in his relationship with his country. On one hand he was an ardent supporter of the Irish movement and had a close relationship with Charles Parnell but as soon as the movement takes a violent direction Yeats retreats into a more metaphysical realm through his friendships and associations with Lady Gregory, Madame Blavatsky and so on. His rebuke of bourgeois Irish society and its uber-nationalistic and chauvinistic ideals were critiqued by Yeats relentlessly while around this time he was also involved in trying to preserve the myths and traditions of Gaelic culture and his desire to build a unique national tradition for Ireland. These antinomies would be reflected in his poems as we will see later. Yeats’ antinomies can be understood better in the light of his theory of sà ©ances and gyres. He uses symbols from tradition of the spiritus mundi or the collective mind but gives it his own interpretations through visions and sà ©ances. A good example would be his conceptualization of the phases of the moon which according to him had 28 phases from the dark moon to the full moon. Similarly human personality is divided into 28 phases and every phase links back to another phase, thus showing the dichotomy between objectivity and subjectivity where phase 1 is completely objective and phase 15 completely subjective. Each human being passes through these cycles from objectivity and subjectivity and vice versa. Therefore one can never assume a state where the opposite doesn’t exist; when one is subjective, objectivity will also be there. This would make everyone a bundle of opposites from which there is no escape. Another theory which runs through much of Yeats’ poetry which is important for our understanding of his antinomial vision is the gyre theory. Gyres, for Yeats, were two cones which interpenetrated each other and mirror all life. The gyres represent various antinomies in life and are constituted of several actions and inactions. In fact the very structure of the gyres is such that the moment one reaches the point of greatest expansion one has to start retreating. Another symbolic interpretation would be the juxtaposition of male and female. It can also be seen as the antinomy of spirit and matter, heaven and earth, fire and water, out of which life is born. The gyres simultaneously stand for permanence and change. A human beings life is spent between what they are and what they want to be and the gyres symbolize this conflict as well. Yeats also uses the symbol of the ladder and the winding stairs which contain another antinomy of rootedness and upward aspiration. The tower and the winding stairs make up the antinomy of isolation but firmness, unconquerable spirit of man and the work needed to achieve the top of the tower. Perhaps no discussion of the Yeatsian antinomy will be complete without exploring his relationship with Maud Gonne. As Yeats memorably remarked, it was with their meeting that the â€Å"troubling† of his life began. Even after their relationship was effectively over after her marriage to John MacBride, Yeats obsession with Gonne would fuel much of his poetry. Simultaneously disdainful and entranced by the woman who had scorned him, Yeats’ poetry would be haunted by Maud Gonne’s presence but there will be significant differences between the early and late poems where he finally is able to look at the affair with a certain detachment. Nowhere is this more evident than in the poem, â€Å"No Second Troy†. Belonging to The Green Helmet and Other Poems published in 1910, â€Å"No Second Troy† resounds with conflicts and tensions concentrated in terse, sparse lines. His antinomial attitude towards Maud Gonne is seen throughout; he is deeply hurt but is wil ling to forgive her for her duty and love towards Ireland. Yeats after he was rejected by Gonne, he retreats to the aristocratic realm populated by people like Lady Gregory while Gonne becomes embroiled in the violent section of the revolutionary movement. This brings in Yeats a certain detachment and coolness and is willing to finally put the disappointment behind him and assume public responsibility. But Maud’s specter would be hard to conquer as he is still taken in by her so the poem is also marked by the assumption of the mask of the man of the world who will put up the facade that he will not be dragged down and destroyed. While he’s describing Maud’s terrible power there is also an antinomy at work as Yeats was aware that a woman capable of such power was in fact caught in an abusive marriage which was coming to its end. The title itself refers to this conflict. In evoking Helen of Troy, he connects Maud to a history of women who have caused great trouble in the world but there is poignancy in Yeats assertion that her mind was â€Å"nobleness made simple as a fire† suggesting that Maud’s destructive beauty and power was an inherent character which she cannot relinquish. This contradictory position shows the conflict between the disillusionment and the coolness in Yeats. The fire image also suggests the antinomial relationship between the great beauty capable of destruction of civilizations and the force which is capable of burning out the dross of civilization and this was brought together in the figure of Maud Gonne. â€Å"The tightened bow† suggests the threat of violence but it also invokes the image of Cupid’s bow, thus linking beauty, love and destruction in an antinomial relationship. While Yeats appreciates Gonne’s beauty, power and character he had moved awa y enough to refuse to let her destroy him, thus completing the series of antinomies. The poem’s tension is also because of Yeats trying to balance love and anger and fighting between the fated premonition of the destruction of Troy and standing up for the individual. Ultimately â€Å"No Second Troy† reveals one of the most basic of all antinomies in Yeats, the one of love and hate coming together through the figure of Maud Gonne. The antinomies are taken to frightening extremes in one of Yeats’ most powerful poems, â€Å"The Second Coming†. As discussed before the World War and the ensuing political turbulence creates the atmosphere for this poem of frightening images, where the world awaits the apocalypse on the Judgement Day. The basic antinomy is between Yeats’ use of mythological images with contemporary political references. There is a constant juxtaposition of the personal with the public thus erasing their rigid binary. Referring to various archetypal patterns of history Yeats compounds the fear of death with the prophecies of violence. For Yeats, the end of the universe meant the reversal of the gyres and the beast-like figure referred to in the poem will be born instead of Christ, the Saviour and from here on, the poem works by putting forward a series of contradictory pairs. The reference to the two birds right at the beginning links it to the interpenetrating gyres. According t o Yeats the gyre which represented the birth of Christ and meekness and innocence in human life is now on its way out, only to be dominated by the violence, evil and thirst for power in the modern age. The old world order symbolising peace and stability indicated by the birst of Christ will be replaced by the terrible new order where â€Å"the ceremony of innocence is drowned†. Bethlehem which symbolized humaneness of the Christian era is over and it’s the terrible beast which is hurtling to be born in Bethlehem. The new world for Yeats will not be born out of a virgin but instead from humanity’s evil deeds and spirit, which was responsible for crucifying the messenger of peace. Philosophically, the gyres represent integration versus disintegration which is reflected in order of the old age and the fragmentation of the modern age. The reference to tides in a Christian context would invoke images of the sea of life but here it becomes the â€Å"blood-dimmed tide†, in which innocence drowns. While blood would signify the birth of Christ here the blood becomes a sign of death. The lion represents the bestial antinomy to man generally but here Yeats brings the two together to show just how horrific the new age is. The Son of God would normally be associated with imagery of light and life but this bestial ‘son’ is haunted by birds of prey and followed by shadows. The maternal imagery of the rocking cradle is here compared to a nightmare, thus bringing together antinomies that one would normally not associate, thus underlining the horrendous new age borne out of the World War. The poem ends on a dire note but Yeats commented that the power to classify can be the power to control and this brings a slight hint of hope into the picture. By powerfully putting his antinomial vision to use Yeats clearly lays the blame for the pathetic state of the twentieth century individual on humans but also somewhere signifies that they themselves have the power to bring about a change in this scheme by constantly referring to a better past juxtaposed with the terrible present. By 1927, Yeats moves away from the utterly dystopian vision of â€Å"The Second Coming† to more metaphysical and complex questions where he explores the dichotomy between art and life. This is best represented in â€Å"Sailing to Byzantium†. Byzantium is Constantinople and for Yeats it was the center point of the gyres. In Yeats’ own words â€Å"..early Byzantium may never before or since in recorded history, religious, aesthetic and practical life were one, that architect and artificers..spoke to the multitude and few alike. The painter, the mosaic worker, the worker in gold and silver, the illuminator of sacred books, were almost all impersonal.absorbed in their subject matter and that vision of a whole people†. Byzantium was the meeting point of the East and the West and also for Yeats held special significance because of its ability to bring conflicting images together. It’s also important to note that even in his personal life Yeats was undergo ing a time of conflict-caught between the antinomies of waning physical strength and extremely virile imagination. For Yeats, the symbol of Byzantium stood for unfettered imagination; it was a place of religious significance and yet a centre of great art. In this multiplicity of antinomies, Byzantium stands for perfect unity- flawless sensibility in art along with the mysteries of religion and mysticism. Yeats saw in it a symbol simultaneously looking to the future while rooted in the past. The poem contains a deep tension between the antinomies of the mortality of the body and the timelessness of art. Right from the beginning Yeats contrasts the vivid images of salmons and birds full of life with human frailty at the passage of time. There is throughout the poem, echoes of the Golden Bird which symbolizes perfection beyond decay. Contrasted with ephemeral human life which withers away, art survives. Yeats’ wish is to leave the real world and become an immortal soul through the beauty of art. The constant denial of the body we see in the poem reflects Yeats’ wish to turn into the golden world of the bird. The image of sailing to leave behind all physical fetters has always represented the search for spirituality. Yeats wants to turn away from the impermanence and chaos of the world to look for answers in the â€Å"artifice of eternity†. This can be seen as an antinomy where there is a human desire to sail away from the life of the natural body and s eek eternal life in an artificial object. Like the goldsmith’s work, art triumphs over the limitations of the body and attains a higher level for the spirit. In the last stanza Yeats clearly spells out the conflict where man is part of both flesh and soul and the impossibility of choosing one over the other. The bird is permanent but it sings of life: art is, therefore, simply not detachable from life. The poem here achieves almost a circular effect. The speaker of the poem after severing ties from life still sings of time in front of the audience. The antinomy, it seems, cannot be escaped. The poem ultimately establishes an organic continuity between the world of flesh and spirit, youth and age, life and death, nature and art and ultimately emphasizes the interdependence between nature and art and one would be incomplete without the other. The golden bird acquires new meaning after the last stanza is considered as it becomes clear that no art can exist without imagination. The protagonist who sails away is both an artist and a man and the two cannot be separated since it is experience which feeds into art and vice versa. Ultimately, no man can reject life and find solace in art becomes art celebrates life itself demonstrating creative interdependence. Yeats himself felt that this poem was closest to the 15th phase of the moon when â€Å"unity of being is perfectly attained†. The poem is a reconciliation and synthesis of antinomies into the Complex Compound. â€Å"Leda and the Swan†, another Tower poem effectively employs antinomies through which more complex issues of power are discussed. Leda’s rape by Zeus as a swan is discussed as an experience of terror and fear and loss of innocence but also the gaining of the power of insight. The tone of the poem is such that there’s a great flurry of action but it is also a moment of perfect stillness. In the midpoint a communion takes place where the â€Å"shudder in the loins† engenders the future. However after this point there is a complete reversal: Zeus has satiated himself but Leda is now in the throes of passion. Her ‘awakening’ is not just sexual but also a realization of her power over the future. Yeats at the time of writing the poem was extremely frustrated and disillusioned and uses it to create an opposition of ideas. Leda and the swan image becomes an antinomy for power and knowledge. The issue of giving up power for gaining knowledge is raised but not completely answered. The language is of violence overcoming resistance and its almost as though the victim takes on the power of the oppressor. Blood, here becomes the blood of loss of virginity, the blood of birth of great figures like Christ and Helen and the ultimate bloodshed caused. The last line suggests that both Mary and Leda by taking in divinity they attain some amount of mastery. Leda and Mary symbolizes the union of the godhead and the woman and both produce monumental births. The final â€Å"shudder† is replete with contradictory meanings of fear of motherhood and creativity itself. Fear and power seems to difficult to separate in this disturbing poem. Perhaps no other Yeats poem contains perfect images of the unity of contradictions than â€Å"Among School Children† where past and present, Yeats and Maud Gonne, age and youth, life and death, and art and reality, come together perfectly. Yeats is able to synthesize his sixty year old self with that of the child he was once, with Maud Gonne, with the children sitting in the classroom. The poem is structured through parallel trinities. Firstly, Yeats himself as an old man, Yeats as the lover, Yeats as the philosopher-poet. Secondly Yeats as a permanent example of human life as a baby, man and scarecrow. Thirdly, the three philosophers who attempted to understand the system of reality- Plato (forms), Aristotle (nature) and Pythagoras (art and music). Fourthly, the presences of passion, piety and affection of the lover, nun and mother respectively which remain changeless. Finally, trinity of nature itself represented through the image of the chestnut tree. All these trios, like the gyres, suggest relationships and interrelationships. It is a compound of all these parts and the poem and the poet cannot be separated. Yeats’ search for double vision finally finds full fruition in this poem. Several antinomial images are central to understanding the poem’s conflicts. The egg and white imagery of the yolk signify unity but the egg also brings into mind Leda giving birth to the reason for destruction. Similarly when Yeats is in the classroom his mind provides him the reality of the school children in front of him but there is also the mental reality of Maud Gonne’s memories taking him back. There is also the use of the mask when Yeats projects an image where he â€Å"smile on all that smile† but his mind is in ferment. Yeats then invokes a mother’s love to connect it with Porphyry’s treatise â€Å"The Cave of the Nymphs† and the honey referred to tracks back to the honey in Porphyry where it represents sexual act and pleasure but at the same time destroys the link of the soul with past memories. If the mother, who for Yeats is the ideal symbol of affection, could see further into the future at sixty she might even have hesitated gi ving birth to a child. He then considers the role of philosophy in understanding reality through Plato, Aristotle and Pythagoras but ultimately all their study becomes â€Å"old clothes upon old sticks to scare a bird†. Yeats posits the antinomy of reality versus image and says that you cannot escape reality by looking for something in the world but instead it is the reality of imagination which provides answers, thus moving closer to art. These images for Yeats are those of the passion of the lover, the piety of the nun and the affection of the mother. After failing to understand reality man has to move beyond it. It is imagination which creates presence in mind and body and therefore truth is to be found there. In the final stanza Yeats ties up all the antimonies introduced earlier through two important images. Before that he compares the physical world of decay and the beautiful world of imagination. He stresses the importance of unity of body and soul and urges people to accept aging as part of the process. The unity of body and soul is what is the truth of art and nature. To symbolize this unity Yeats first uses the famous image of the chestnut tree, which is the symbol of unity of fragility and strength and it’s leaf, blossom and bole are all of equal importance. The reference to music once again emphasizes the unity of the soul and they cannot divide themselves. The entire set of antinomies is united in the beautiful image of the dancer and the dance. When the dancer finds themselves synthesized in the movement of dance, knowing that dancer is temporary but the dancer is permanent. Finally Yeats arrives on his understanding of compound equality through this image of perfect bala nce. The double vision is what is needed to enjoy life and art in the world. As we have seen, Yeats’ life and work are intricately connected through the strands of his antinomial vision. The idea that the poet and the poem should be separate was an anathema to Yeats who insisted that â€Å"a poet always writes of his personal life in his personal work, whatever it be- remorse, lost love or mere loneliness†. His ultimate goal was to create a vision and the need to bring about a â€Å"compound of images which creates a vision of reality†. Yeats, in both his life and poetry demonstrates the need for human unity and togetherness in the onslaught of the chaos.

Evaluation Of The Norris Article And The Textbook Chapters

Action Assignment 1: Post your analysis of the Norris article and the textbook chapters to the Moodle discussion forum LEADERSHIP (Cultivating Leadership Skills). 1. After reading the journal article by Norris, succinctly explain value and impact of the article. The article by Norris is a very valuable piece of literature. It brings today’s leaders up to speed on the importance of people skills, the impact it has on their work and organizational cultures as well as how the leaders can be able to improve, or rather what they need to be observant and concerned about pertaining to how they interact with their followers. After analyzing this article, a leader realizes the pieces to put together to bring forth better communication between†¦show more content†¦Also, they have a negative effect on morale of employees leading to poor performance. The impact of this article is that it nurtures the leaders’ understanding of concepts associated with people skills, enhancing their relationships with their subordinates/followers, improving the culture in an organization; leading to productivity, cost saving, efficiency and increment in revenue. Upon reading this paper, leaders get a â€Å"results-driven people skills model that he lps them eliminate potential biases, increase social intelligence and improve interpersonal skills† (Norris, 2009). Over 50% of leaders and managers fail. There are many factors leading to these failures, with poor working relationships and communication failures being considered significant contributors (Ivey, 1995; Vugt, Hogan, Kaiser, 2008). Duffy and Ferrier attribute delegation and procedural justice to positive outcomes in employees and abusive supervision and monitoring to negative outcomes in employee performance. According to them, to achieve the former and eliminate the later, leaders need to strive to create a culture that is fair, ethical and equitable in order for employees to be respectful and have improved attitudes (Duffy and Ferrier, 2003). This article highlights how leaders can achieve all these. Therefore, another impact of the article is that it helps leaders and managers to reduceShow MoreRelatedHealth Disparities Of The American Indian Elderly Population1760 Words   |  8 Pagesextracted from different sources. According to an article from the American Indian Culture and Research Journal, the American Indian Tribal nations and communities suffer a very low health status in comparison to other Americans (Wright, 2009). The three leading causes of death are heart disease, cancer, and diabetes (Wright, 2009). The 2010 Census Brief reported that there are 5.2 million of American Indians and Alaska Natives alone or in combination (Norris, 2012). 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Joy Luck Club Novel vs Movie Essay - 1004 Words

The Joy Luck Club; an intriguing novel and movie about the hardships about being a Chinese immigrant to America soon after the immigration ban was lifted. A challenging story that forced the reader to try to understand that certain customs and traditions that were seen as usual can be very unlike the ones we as Americans are used to. A story where, even though it lacked a lot of violence, action, or suspense it still was able to grab its readers and viewers. With a little bit of her own experiences tied into the story, we learn the fictional story of four Chinese mothers (Lindo Jong, Suyuan Woo, Ying-ying St. Clair, An-Mei Hsu) and their daughters, all American born (Rose Hsu Jordan, Jing-mei Woo,†¦show more content†¦Yet in the morning the servant showed the remains of the candle and it was still a sealed and locked marriage. But in the movie, for the first time, tells a story that is a little bit harsher than in the novel. In the novel Lindos husband forces her to sleep on the couch instead of in the bed. The movie had her sleeping on wood floors for the first few days after the marriage until she finally started sleeping in the bed as if they were brother and sister. This sadly for me was the only segment of the movie that I enjoyed interpreted a little bit differently as it gives you a stronger visual feel to the torment Lindo had to go through. After all is said and done however, it is never fair to compare and contrast a movie and a novel even if they have the same name. Chances are the director of a movie will not be the same person as the author of a book. You can bet that because every movie almost has to fall in between ninety and one hundred and twenty minutes, certain things are going to be altered or left out completely. I personally dont agree with people when they always have to argue that the book was so much better than the movie. Chances are a book can go into much more detail, without restraints that the movie industry can enforce. A book that can take a week to read will usually be more in depth and informative thanShow MoreRelatedLogical Reasoning189930 Words   |  760 Pages.............................................................................. 299 CHAPTER 10 Deductive Reasoning .......................................................................................... 312 x Implying with Certainty vs. with Probability ................................................................................ 312 Distinguishing Deduction from Induction ..................................................................................... 319 Review of MajorRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pages(instead of workers setting their own pace), workers can be pushed to perform at higher levels—levels that they may have thought were beyond their reach. Charlie Chaplin captured this aspect of mass production in one of the opening scenes of his famous movie Modern Times (1936). In the ï ¬ lm, Chaplin caricatured a new factory employee ï ¬ ghting to work at the machine-imposed pace but losing the battle to the machine. Henry Ford also used the principles of scientiï ¬ c management to identify the tasks that eachRead MoreProject Mgmt296381 Words   |  1186 Pages11.4 Risk assessment 11.5 Risk responses (.2–.1.2) 11.6 Risk register 7.1.2.5 PERT analysis 7.1.2.6.3 Contingency reserves 7.3.3.4 Change control management G.7 Culture awareness 1.4.4 Project offices 8.1.2 Continuous improvement 5.1 Requirements vs. actual [5.3] Chapter 17 Agile PM 6.1.2.2 Rolling wave This page intentionally left blank Project Management The Managerial Process The McGraw-Hill/Irwin Series Operations and Decision Sciences OPERATIONS MANAGEMENT BeckmanRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesArendt, University of Wisconsin, Green Bay Anke Arnaud, University of Central Florida Mihran Aroian, University of Texas, Austin Gary Ballinger, Purdue University Deborah Balser, University of Missouri at St. Louis Christopher Barlow, DePaul University Joy Benson, University of Wisconsin at Green Bay Lehman Benson III, University of Arizona Jacqui Bergman, Appalachian State University Anne Berthelot, University of Texas at El Paso David Bess, Shidler College of Business at the University of Hawaii BruceRead MoreDeveloping Management Skills404131 Words   |  1617 Pages269 United Chemical Company 269 Byron vs. Thomas 271 Active Listening Exercise 272 SKILL APPLICATION 274 Activities for Communicating Supportively Suggested Assignments 274 Application Plan and Evaluation 274 274 SCORING KEYS AND COMPARISON DATA 276 Communicating Supportively 276 Scoring Key 276 Comparison Data 276 Communication Styles 276 Comparison Data 276 SKILL PRACTICE Diagnosing Problems and Fostering Understanding: United Chemical Company and Byron vs. Thomas 278 Observer’s Feedback Form

Responsibilities of a Professional with Respect to the Law

Question: What are the responsibilities of a professional with respect to the law use the BCS code of practice as a guide. What a professional should do, what mustnt they do how can they ensure they act professionally in meeting their responsibilities with respect to the law? Answer: Responsibilities of a professional with respect to the law Responsibility in simple words means the task or the job which is to be properly completed or done by a particular. The other word which explains responsibility is duty. Profession of a persons defines it professional in its field.9 Parker, R. (2009). The professional. New York: G.P. Putnam's Sons). To perform the role of that profession the skills set, knowledge defines it profession. Suppose a person is an engineer so its profession is engineer and he/ she is professional in its field. (Demetriades, D. (2003). Information technology. ) Oxford: Oxford University Press. As an I.T professional the rules and regulations defined by the British Computer Society known as BCS has to be followed. In comparison of general laws these laws are more of professional standards it is assumed by the experts in the I.T field. Cooper, L. and FelÊÂ ¹dman, D. (2011). BCS. New Jersey: World Scientific. BCS has its own code of conduct which helps out in setting the professional standards, laws and ru les. The BCS code explains the principles of practices in relation to the contemporary all-around demand in I.T. The BCS code of conduct is used to describe the standards of practice related to I.T. The person choosing profession as ICT (Information Communication Technology) or IS (Information System) personnel has to delivery their duties taking into consideration the code of practices of BCS. The BCS may set standards for the profession working in U.K as well as for the professional working outside the country. Bott, F. (2005). Professional Issues in Information Technology. Swindon: British Informatics Society. Dos and Donts of the professionals The professional is advised to follow all the common practices but he/she may select the practices relevant to the given skills sets and streams. The code of good practice is designed as a web-based document which is available in several formats and the professional have to get through it before starting their work. The professionals have to follow the standards relevant to the companys business, technology and development methods. The standards have to be used in the effective and intelligent manner so that the result achieved is good. The standards have to be updated periodically and the company should motivate the employees to adopt it. If the professional is having any doubt about the laws and regulation, he/she should consult to the experts. For making the law updated various tools and methods have to be used.(Rotunda, R. and Dzienkowski, J. (2010). Professional responsibility. [St. Paul, Minn.}: West, a Thomson Reuters business.) Assurance that they are performing their responsibilities The experts should always make sure that everyone is following the laws and regulation under the BCS standards. The experts should always seek the opportunity for increasing the awareness of it in the company (Rowland, D., Kohl, U. and Charlesworth, A. (2012). Information technology law. Abingdon, Oxon: Routledge.) Everyone should be aware of the laws and the standards relevant to their job. These helps in increasing the level of best practice of the individual in the company. To encourage the profession to adapt the standard in their work life there should be making aware with the benefits of using the standards. The experts should make sure that the scope, timescales; responsibilities are explained properly to the person as it will help in selecting the standard relate to his work. The laws, standards are developed taking in consideration of the public, society, and work environment of the I.T professionals. References Bott, F. (2005). Professional Issues in Information Technology. Swindon: British Informatics Society. Cooper, L. and FelÊÂ ¹dman, D. (2011). BCS. New Jersey: World Scientific. Demetriades, D. (2003). Information technology. Oxford: Oxford University Press. Parker, R. (2009). The professional. New York: G.P. Putnam's Sons. Rotunda, R. and Dzienkowski, J. (2010). Professional responsibility. [St. Paul, Minn.}: West, a Thomson Reuters business. Rowland, D., Kohl, U. and Charlesworth, A. (2012). Information technology law. Abingdon, Oxon: Routledge.