Saturday, March 14, 2020

6-B3 Dropping a Product Line Essays

6-B3 Dropping a Product Line Essays 6-B3 Dropping a Product Line Essay 6-B3 Dropping a Product Line Essay 6-B3 Dropping a Product Line Hambley’s Toy Store is on Regent Street in London. It has a magic department near the main door. Suppose that management is considering dropping the magic department, which has consistently shown an operating loss. The predicted income statements, in thousands of pounds (? ), follow (for ease of analysis, only three product lines are shown): General Electronic Magic Total Merchandise Products Department Sales ? 6,000 ? 5,000 ? 400 ? 600 Variable expenses 4,090 3,500 200 390 Contribution margin ? 1,910 (32%) ? 1,500 (30%) ? 200 (50%) ? 210 (35%) Fixed expenses (compensation, depreciation, roperty taxes, insurance, etc. ) 1,110 750 50 310 Operating income (loss) ? 800 ? 750 ? 150 ? (100) The ? 310,000 of magic department fixed expenses include the compensation of employees of ? 100,000. These employees will be released if the magic department is abandoned. All of the magic department’s equipment is fully depreciated, so none of the ? 310,000 pertains to such items. Furthermore, disposal values of equipment will be exactly offset by the costs of removal and remodeling. If the magic department is dropped, the manager will use the vacated space for either more general merchandise or more electronic products. The expansion of general merchandise would not entail hiring any additional salaried help, but more electronic products would require an additional person at an annual cost of ? 25,000. The manager thinks that sales of general merchandise would increase by ? 300,000; electronic products, by ? 200,000. The manager’s modest predictions are partially based on the fact that she thinks the magic department has helped lure customers to the store and, thus, improved overall sales. If the magic department is closed, that lure would be gone. Should the magic department be closed? Explain, showing computations.

Wednesday, February 26, 2020

Marketing management Case Study Example | Topics and Well Written Essays - 3000 words

Marketing management - Case Study Example Thus, â€Å"marketing is the art of finding, developing and profiting from opportunities,† Kotler (1999 p. 36). A need satisfying product or service is exchanged for a certain value and there are mainly four variables that constitute a market offering and they are: product, distribution/place, price, and marketing communication (Strydom, 2000 p.2). This is widely regarded as the marketing mix. As a point of departure, it must be noted that marketing is concerned with satisfying the needs of the consumers with the aid of using various tools in marketing mixes and it should be noted that luxury brands do not constitute basic needs hence the strategies in marketing them are slightly different from those employed when marketing tangible products. According to the offering concept, â€Å"an offering consists of benefits or satisfaction provided to target markets by an organisation. It consists of tangible product or service which may include packaging, warranties as well as guaranties,† (Berry and Wilson 2001 p.149). Thus, providing the right product when and where and how the customer wants it is the major aim of marketing where marketers attempt to make sure that all of these elements fit together. The primary aim of marketing therefore, is attempting to satisfy the needs and interests of the customers profitably. It is a business concept that is meant to increase the profitability of a company.Marketing of luxury brands is mainly determined by focusing on the offering rather than on the actual product or service in order to analyze the customer’s alternatives, to better identify their unmet needs. Marketing tools such as the internet or television that are very popular and easily accessible can be employed to reach the targeted consumers. Advertisements in this particular case are very effective. When marketing a luxury brand, there is need to consider the actual reason why

Marketing management Case Study Example | Topics and Well Written Essays - 3000 words

Marketing management - Case Study Example Thus, â€Å"marketing is the art of finding, developing and profiting from opportunities,† Kotler (1999 p. 36). A need satisfying product or service is exchanged for a certain value and there are mainly four variables that constitute a market offering and they are: product, distribution/place, price, and marketing communication (Strydom, 2000 p.2). This is widely regarded as the marketing mix. As a point of departure, it must be noted that marketing is concerned with satisfying the needs of the consumers with the aid of using various tools in marketing mixes and it should be noted that luxury brands do not constitute basic needs hence the strategies in marketing them are slightly different from those employed when marketing tangible products. According to the offering concept, â€Å"an offering consists of benefits or satisfaction provided to target markets by an organisation. It consists of tangible product or service which may include packaging, warranties as well as guaranties,† (Berry and Wilson 2001 p.149). Thus, providing the right product when and where and how the customer wants it is the major aim of marketing where marketers attempt to make sure that all of these elements fit together. The primary aim of marketing therefore, is attempting to satisfy the needs and interests of the customers profitably. It is a business concept that is meant to increase the profitability of a company.Marketing of luxury brands is mainly determined by focusing on the offering rather than on the actual product or service in order to analyze the customer’s alternatives, to better identify their unmet needs. Marketing tools such as the internet or television that are very popular and easily accessible can be employed to reach the targeted consumers. Advertisements in this particular case are very effective. When marketing a luxury brand, there is need to consider the actual reason why

Marketing management Case Study Example | Topics and Well Written Essays - 3000 words

Marketing management - Case Study Example Thus, â€Å"marketing is the art of finding, developing and profiting from opportunities,† Kotler (1999 p. 36). A need satisfying product or service is exchanged for a certain value and there are mainly four variables that constitute a market offering and they are: product, distribution/place, price, and marketing communication (Strydom, 2000 p.2). This is widely regarded as the marketing mix. As a point of departure, it must be noted that marketing is concerned with satisfying the needs of the consumers with the aid of using various tools in marketing mixes and it should be noted that luxury brands do not constitute basic needs hence the strategies in marketing them are slightly different from those employed when marketing tangible products. According to the offering concept, â€Å"an offering consists of benefits or satisfaction provided to target markets by an organisation. It consists of tangible product or service which may include packaging, warranties as well as guaranties,† (Berry and Wilson 2001 p.149). Thus, providing the right product when and where and how the customer wants it is the major aim of marketing where marketers attempt to make sure that all of these elements fit together. The primary aim of marketing therefore, is attempting to satisfy the needs and interests of the customers profitably. It is a business concept that is meant to increase the profitability of a company.Marketing of luxury brands is mainly determined by focusing on the offering rather than on the actual product or service in order to analyze the customer’s alternatives, to better identify their unmet needs. Marketing tools such as the internet or television that are very popular and easily accessible can be employed to reach the targeted consumers. Advertisements in this particular case are very effective. When marketing a luxury brand, there is need to consider the actual reason why

Monday, February 10, 2020

Compare Contrast 2 Poems A Working Girl Can't Win and Advice to my Son Essay

Compare Contrast 2 Poems A Working Girl Can't Win and Advice to my Son - Essay Example Peter Meinke try to tell in their poems based on their own experiences in â€Å"A Working Girl Can’t Win† and â€Å"Advice to my son†, respectively. More or less, both of them share their perceptions of people and life as assumed unanimously. The only difference in their poems is that Meinke takes a positive approach to life and advice his son to survive the harsh realities of life and live a better one, whereas Garrison discusses about the harsh stereotypes associated with women in their workplaces and daily lives. With the use of diction and imagery, these poems bring forth the harsh realities in life. Garrison emphasizes on the victimized state of women at the hands of the patriarchal and male dominated society. This all point towards gender discriminations which does not allow women to have the stability and sense of belonging in a workplace compared to their male counterpart. Thus, in order to prove their capabilities and intellect, they have to juggle with different identities: a work self and a feminine self (Hippel et al. 156). As these stereotypes prevail, Garrison, by using diction and vivid imagination, narrates the ubiquitous undeserving labels associated with women in workplace and elsewhere. Their chastity is libelled by questioning their status as â€Å"pundits or a slut† (Garrison). ... These men then criticise them for being too soft or strident, too aggressive or not enough. Normally, a few of these attributes portray a confident persona in men, however, this all appears abrasive in women (Rhodes 6). These attributes leave a woman battling for her status alone. But what these women forget is that in struggling they lose themselves forgetting how to live a normal life. Because they are involved in removing the threatening views from the society, their family is the only one who cherishes their endeavours and grieves their absence. The reason behind this is that women are considered as possession by men. They are to yield to men and not vice versa. But what everyone seems to forget is that women used to have a higher status than men in late II century BC (Campbell 6). Matriarchy was indeed very powerful until it crumbled. Where a struggling woman is seen undergoing transgression, Meinke, rather than bringing another reality upfront, shows an optimistic outlook towar ds harsh realities in life. The narrator of the poem advices his son to cherish life no matter the melancholy and gloominess it brings along. In his point of view, hardships are a fact of life and can not be denied. Not only will they come, but there also will be a day when the harbinger of death will arrive with â€Å"the shattered windshield and bursting shell† (Meinke) putting an end to everything earthly. Life is full of miseries and burdens which each individual has to deal with on their own. But as human beings are weak in nature, they crave for more and more ignoring what they already have as Rev. Leroy Allison said, â€Å"We spend too much time living in the ‘what if’ and

Thursday, January 30, 2020

What is the p-value of 1.92 Essay Example for Free

What is the p-value of 1.92 Essay The strategic plan for the first company is to grow 2.5 million dollars. The strategy helps an organization plan long-term actions to achieve the major objectives throughout the company. The key factors in a strategy include the market, product and the organizational development strategic alliance. The weakness of Tina’s plan is that it might not be enough change to drive 2.5 million in gross revenue. She may need more ideas to get her to 2.5 million. The strategic plan for the second company is to help improve the competitive performance throughout the organization. Ying’s strategy has three broad strategic options that help her collect receivables in a timely manner that should lead to accessible profits for the company. Ying is thinking outside the box to find a way to work with the locals who are out to sea for months on end and may have bills to pay while at sea, or may be short on cash because of the remote environment and lack of available jobs year round. Comparative Analysis Tina and Ying’s strategic plans have many things in common. Both took similar approaches to begin their strategic plans by providing company background, mission statement and values, etc. This approach provides readers information gradually, and makes the transition smooth. Both Tina and Ying also focused on the environmental analysis for their chosen organizations. However, there are many things different in Tina and Ying’s strategic plans as well. In Tina’s environmental analysis, she focused more on the organization’s external environment, especially the threats posed by the organization’s competitors. Ying analyzed her organization’s external environment from three aspects, remote, industry, and operation. As for the internal environment, Ying applied SWOT analysis to identify the organization’s strengths and weaknesses. Another major difference between Tina and Ying’s strategic plans lies in the implementation plans. In Tina’s implementation plan, she took a departmental approach, which means different department will have different objectives, tactics, action items, milestones, and tasks. Ying’s strategic plan focused on reducing accounts receivable days, which is a business office function, thus the implementation plan targets the business office specifically. The Selected Strategic Plan Choosing a strategic plan is difficult due to the writer being a participant. However in this situation Ying has already laid the foundation for the selection. Tina’s paper is a bit more robust when it comes to a strategic plan for the company in general. Tina has worked in all departments of her company in her fifteen years of service, which allows a broader insight of the company’s needs. However, though Ying is focusing on just one department within the hospital, changing the cash flow will help the hospital considerably. Unfortunately, the hospitals leadership team could take the money earned by the receivable department and invest it elsewhere if it is not part of a bigger plan. Ying’s paper is well written and shows great understanding of her department and its needs. Justification ADO is a small company with a need for an increasing workforce. To continue to support the resources brought on to grow different departments, the company must bring more cash flow to the bottom line. Team D believes that  Tina’s plan covers a larger scope, and with a few more tweaks will have a better chance of attaining the interest of investors. Giving investors insight to the company helps promote trust. A level of trust is necessary because investors want to make a strong return on investment. Investors must feel that a company not only has a the inspiration of an idea but also the methodical diligence of execution. Conclusion Members of Learning Team D learned not only how to develop appropriate strategic plan, but also a key to the success of any team project is cooperation and collaboration. Through the journey of this team project, members in Team D have helped one another, and made progress and improvement with one another. It was truly a successful team work.